Groove Armada, Bacardi Launch Music Sharing Platform
By Andre Paine, Cannes
U.K. dance act Groove Armada and global drinks brand Bacardi have partnered on an online mechanism that will harness the power of social network sites to distribute the band's new EP.
The announcement at the MIDEM international music market and conference in Cannes comes almost 10 months after Groove Armada signed a 12-month deal with Bacardi. The partnership, for which terms were not disclosed, covers recordings and live performances at Bacardi B-Live events around the world and is part of Bacardi's global music strategy.
U.K. dance act Groove Armada and global drinks brand Bacardi have partnered on an online mechanism that will harness the power of social network sites to distribute the band's new EP.
The announcement at the MIDEM international music market and conference in Cannes comes almost 10 months after Groove Armada signed a 12-month deal with Bacardi. The partnership, for which terms were not disclosed, covers recordings and live performances at Bacardi B-Live events around the world and is part of Bacardi's global music strategy.
