Study: Just One in Five Mobile Phone Owners Use Mobile Internet Every Day
By Speedway
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Friday, February 25, 2011
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24 February, 2011 - A new study reveals that Internet usage among mobile phone owners isn't a daily task for the vast majority of users. As outlined in Antenna Software's 2011 Mobile Internet Attitudes Report, only one in five American mobile phone owners fire off emails, surf the Web, or perform other Internet-related activities on a daily basis, even though their phones are technically capable of doing so. What gives?
Janky phones is a big reason why that number isn't higher. Even though nearly half of the 4,375 respondents said they would like to use mobile Internet every day to keep in touch with friends via IMing (22 percent) and social networking (27 percent), feature phone users cite poor user experience as a major barrier to using the Internet. This problem was the reason 44 percent said they don't use mobile Internet, even though it's available to them.
"Operators and enterprises must do more to ensure a compelling and rewarding Internet and application experience is had by consumers on all mobile devices -- not just smartphones," said Jim Hemmer, President and CEO of Antenna Software. "Today's consumer expects a rich, high-quality Internet experience whether surfing on their PC or on their mobile device. Operators and enterprises must ensure their mobile Internet websites and applications can be rendered optimally across the broadest range of handsets -- or risk lost revenue opportunities and impaired customer satisfaction and brand loyalty."
Cost is another barrier. Even with flat-rate plans thrown into the mix, a third of all Americans said it was just too expensive to access the Internet from their mobile phones.
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