Trend: Games on Mobile Phones Driving Market

This week, timed with the Game Developers Conference taking place in San Francisco, PopCap Games, announced the results of a new survey which found large increases in overall usage and frequency of mobile game playing among U.S. and U.K. adults. Conducted by Information Solutions Group, the survey also found that among mobile phone gamers, the mobile phone is now the primary gaming device of choice, leapfrogging video game consoles and personal computers in less than two years.

The survey was fairly extensive. Other findings include:

> 84% of all mobile phone gamers, and 97% of avid mobile phone gamers say they play games on their phone at least once a week; 92% of smartphone owners who play mobile games say they play at least once a week, and 45% say they play daily (compared to 35% of all mobile phone gamers).

> Among all mobile phone gamers, 50% said that the amount of time they spend playing games on their handset has increased over the past year, and among smartphone owners the figure climbs to 63%;

> Among all mobile phone gamers, 78% indicated that playing mobile phone games had become a regular part of their weekly activities, and more than half (59%) indicated that they saw such games as a regular part of their daily activities; for smartphone owners the figures were 84% and 68%, respectively.

> When asked which gaming-capable device they play games on most often, 44% of mobile phone gamers chose their phones, catapulting handsets past video game consoles (21%) and computers (30%) to the top of the list. 51% of avid mobile gamers and 55% of those mobile gamers who own smartphones indicated they played games most often on their phones.

Complete results of the new survey can be found at: www.infosolutionsgroup.com/popcapmobile2011. It takes you to a 94-page presentation.

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