iPhone Users Now Able to Manage Their Mobile Data Usage

VANCOUVER, British Columbia, Dec 15, 2011 (BUSINESS WIRE) -- Today, Mobidia Technology, Inc., a leader and innovative provider of mobile data solutions, announced the launch of the iPhone version of their smartphone application, My Data Manager, a popular smartphone application that helps mobile subscribers understand and manage their data use on their phones with real time information. The new application is also available to mobile operators and handset and tablet OEM's as a component of a fully customizable and extendable carrier-grade data management and analytics solution. The Windows Phone and Blackberry versions will also be available in the very near future.

Downloads of the applications have been increasing rapidly on both the Android Marketplace and iTunes. Total downloads will surpass 500K in the first six months of availability and with the release of the iPhone version, recent daily download rates have been over 50K+. Mobile phone users want and need accurate, robust, easily understood tools to help them comprehend how they are consuming the mobile data through their carrier plan that they are buying on a monthly basis.

"Almost any day, in any country, one can read numerous news articles describing incidents of 'bill shock' -- where mobile phone users have received a bill for mobile data consumption that is much higher than expected," says Mobidia Vice President of Marketing, Chris Hill. "People around the world are clearly struggling with this issue and have been unable to find suitable, helpful tools. Mobidia's My Data Manager offers an easy-to-use and powerful solution to this problem and that is why we see downloads of the app growing everyday!"

Mobile operators are also recognizing the value of My Data Manager solution for its extensibility and ability to deliver value in the following ways:

-- Decrease the costs of managing "bill shock" and lower the frustration of misunderstanding mobile data usage.

-- Increase revenue by increasing the effectiveness of mobile data offers and upsells.

-- Increase the carriers' real-time understanding of which apps and services subscribers value and are using on 3G/4G, roaming, and WiFi networks.

A complete, carrier-grade service is available to extend the My Data Manager application for mobile operators and OEM's. The white-label service can fully integrate into the operator's existing infrastructure or on existing smartphones and tablets. Mobidia is working on an ongoing basis with mobile operators in every major geography of the globe to deploy customized versions of My Data Manager.

About Mobidia Technology, Inc.

Mobidia develops software and solutions for enhancing mobile data networks. At the core of Mobidia's technology is a client-centric architecture that introduces network-edge intelligence to make mobile data networks more efficient, more profitable, and more usable. By leveraging the collective, distributed computing power of hundreds of millions of smartphones, Mobidia can increase network efficiency and enhance experiences for subscribers. In addition to offering a transport optimization solution, the My Data Manager consumer application, and subscriber-centric policy technology for managing mobile data, Mobidia provides a wide range of development services for developing and licensing custom mobile solutions.

Mobidia is headquartered in Vancouver, British Columbia with local U.S. and European and Hong Kong presence. For more information, visit www.mobidia.com or call 604-304-8640.

SOURCE: Mobidia Technology, Inc

Category: Business