250m music downloads for TDC
By Speedway
on
Wednesday, November 10, 2010
with
TDC's music subscription service was launched in Denmark in April 2008 in conjunction with 24-7 Entertainment.
It was an early pioneer of the 'free music bundled with other subscription' concept, being bundled with a mobile/broadband sub.
Consumers have access to a library of 8.6 million tracks, and a streaming component was incorporated last December.
This has been a particularly successful move with 2.5 million tracks streamed in October alone.
Churn was reduced by approximately 50 per cent among TDC subscribers.
”24-7 Entertainment is proud to have helped TDC develop one of the most innovative and successfull digital music subscription services in the world.”, said Frank Taubert, CEO & Co-Founder, 24-7 Entertainment.
"These days, it’s all about thinking-out-of-the-box and coming up with new ways to promote one’s brand and retain stickiness which TDC clearly has done most effectively”.
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